By Liesl Clark
Well, I wasn’t the only one who created it.
But the first iteration began with a pile of trash on my dining room floor. I had an hour to spare one day a year ago when I was inputting hundreds of reduce, reuse, and recycle solutions into a database we were creating for our Trash Backwards app. In fact, it was lunch hour and so I set my lunch on the floor, right next to the pile of plastics my kids and I had collected a day or so earlier on our beach as well as a few items I had picked up from our backyard, and simply spelled out the words “Trash Backwards” (on the backside of a long white roll of paper that had some of my 6-year-old daughter’s artwork on it.) It was an experiment. I had no idea it would ultimately become a company logo. We were still toying with other ideas for our company name, but for this startup the name resonated with our mission: rethinking our collective trash and seeing it, ultimately, as a resource we can either reduce, reuse, regift, repair, recover, or recycle. I then photographed it and sent it off in an email to my co-founders, titled “How I spent my lunchtime playing with trash.”
Our designer enthusiastically jumped on the photo of the art piece and added shadows while clearing out the yellow background to make it more white. It took him a couple of hours of Photoshop time and the result was this:
We rolled with it for nearly a year. But we then needed to upgrade to a more grown-up look, and with our new designer, Molly O’Hara, on board we gave her the task of creating something new from the old logo, in the spirit of reuse. She refurbished an old neglected font and used free opensource tools to create our new clean look:
The first person who can correctly name the plastic items recovered from the environment in the word “Trash” in our new logo wins a DVD of the excellent movie YERT: Your Environmental Road Trip, the story about three friends who hit the road – traveling with hope about a planet in peril, humor, and all of their garbage…
Just send your list of items in the comments below.
In the meantime, please keep using our Trash Backwards app. Input any item you can think of (like junk mail, credit cards, birdfeeders, you name it!, and we’ll have a reduce, reuse, recycle solution for it. And if you have a solution to help round out our results, please send it to us so we can add it to the app.